Spotify

Inspired by Spotify’s mission “to help people listen to whatever music they want, whenever they want, wherever they want,” and by exploring Spotify’s values. It was clear that Spotify is a collaborative company, heavily rooted in innovation, trust, and passion, with a playful spirit. While in the School of Visual Arts’ Masters of Branding program, my team and I developed a strategy and creative to assist Spotify with their mission.

Our Challenge

To investigate what it takes to help Spotify expand into the healthcare market, while creating meaningful partnerships with existing and new users.

Music Therapy Insight

Research shows multiple studies have linked music to healthcare as the next big thing for this industry via the use of music therapy. Also, the demand for music therapists is expected to go up this year – with a growth of 12%. 

Autistic Children

 Music Therapy helps young children with autism to develop empathy by imagining the emotional state of the person is who is making the music.

Group Therapy

Music therapy is also used for community building and healing through group sessions - which provide an outlet for feelings and encourage relaxation. 

Elderly Diseases

It can also help with health problems that come with age. Music therapy is used to help to evoke memories, reduce agitation and assist communication.

Our Proposal

Establish a partnership with telemedicine company and launch, Spotify Pulse, a new platform where music and therapy unite through the use of technology. 

Spotify Pulse Music Therapy is an additional tier to the premium model subscription framework.

Spotify User Interface

With an integrated Spotify Pulse user interface, the platform will display the patient’s profile with music preferences. Users will be able to view their appointment calendar and have access to their doctors.

Spotify Pulse Telemedicine Music Session

Spotify Pulse offers real-time music therapy services. It will allow doctors to prescribe custom music playlists to patients in order to assist in ongoing independent practice and treatment. They are delivered directly to the patient's Spotify Pulse account. 

The Spotify Pulse Center is a physical community-based space that leverages the brands’s equity to redefine the relationship between music, our communities, and overall well being. It offers all things music therapy: including speech pathology, physical therapy, and sensorineural hearing therapy.