Ironforce
Created and designed the visual identity and branding for a new heavy-duty, all-purpose duct tape and adhesive spray.
The Challenge
To showcase the products’ durability while helping the brand stand out on overly-saturated shelves in major retailer, The Home Depot.
Packaging Design Concepts
Some concepts embody the essence of a classic toolbox. The color red combined with stainless steel and other designs, like the black-and-yellow concept mimicked traditional contractor-grade tools.
Chosen Concept
The chosen design transmitted feelings of sleekness and prestige, coupled with neon coloring accents.
Design Elements
Custom iconography and patterns.
Retail Display
Created and designed (CAD) a self-shipping point-of-purchase to hold both tape and spray. This floor display also complies with The Home Depot’s structural standards.
