Keep by Colgate

Keep Consumer Insight

“Making conscious, smart choices is very important to me. That means choosing brands that deliver high performance and high sustainability, giving me the most value for my purchase without any compromises — even if that means paying a
little more upfront.”

Positioning

We make it easy for everyone to be more sustainable without sacrificing efficacy. Introducing a thoughtfully designed toothbrush that delivers better performance using 80% less plastic waste, so that we all can smile for the planet.

Visual Framework

The Keep brand elements play a major role in creating an experience for consumers to celebrate performance and sustainability. The balance of these elements is meant to elevate the Colgate masterbrand through simple, premium graphics and clarity of communication.